Social media has many benefits both on a personal and a professional level. On the personal side we can connect with family and friends from all over the world. Even people that are homebound for various reasons can have some human interaction through messenger and other social media apps. On the professional side, social media can offer a broader and more targeted reach than most traditional marketing methods since there are 4.2 billion active social media users worldwide. (Jonas, 2021) With that being said many companies are starting to embrace the art of social media marketing. The beauty is that with multiple social media sites companies can become creative and offer different incentives on different sites to attract their target demographic. Doing so also helps boost the SEO of the company and, oh yeah, it is less expensive than traditional marketing. (Jonas, 2021)
One site that I have become very familiar with personally and will incorporate into my business is Facebook. Honestly, I am a little late to the game but better late than never, right? After linking my email to my Facebook account, I started receiving posts from some companies that I buy from. The two that are most consistent are bodybuilding.com and Warrior12, a clothing apparel company. I got coupons, reminders to reorder products and most importantly suggestions for things that I would like. Then I started getting posts on my feed from companies that are in the same genre that I could be interested in, and I signed up with them. I now get a quarterly box from Manscaped.com, Dollar Shave Club, and my newest is Dr. Squatch, a men’s natural soap and deodorant company. Not only is it a convenience for me to get these products on a schedule but they constantly send me posts for items that I may be interested in, and I end up saving money, especially with the shave club.
So far personally I have been happy with the companies that I found on Facebook, and I am hoping to start offering the same to my customers as well very soon. I have seen the benefits and the reach that Facebook has, and I know that I can expand my brand with targeted social media marketing campaigns. Now that the pandemic is over, and people once again have a need for dry cleaning and laundry services it would make sense to incorporate a social media campaign within my current marketing campaign.
References:
Jonas, 10 Major Roles of Social Media in Marketing, 2021 https://jonasmuthoni.com/blog/social-media-marketing-importance/#:~:text=%2010%20Reasons%20Why%20Social-Media%20is%20Important%20for,social%20media%20has%20become%20a%20key…%20More%20
Kostas Site 