Social media is a great way for companies to reach a broader audience at a much lower cost than traditional marketing methods. There are a number of different social media sites and all of them have different advantages and disadvantages of using them. Twitter is a great platform when trying to market your business. The biggest benefit of Twitter is that it allows you to share information quickly and start conversations with you target audience which will build brand loyalty and awareness. (Zote, 2020) Another great benefit of Twitter is that it can help your company gain valuable insight from your customers. “Twitter sees 6,000 Tweets every second. This puts into perspective how actively people are using it as a conversation platform. And for businesses, these conversations can prove to be a valuable source of customer insights.” (Zote, 2020) Other benefits can include building a brand community and providing exceptional customer service by interacting with your customers in real time.
One thing to keep in mind with twitter is that you will want to have multiple posts daily to ensure you are reaching your target demographic at the correct time and that you are using hashtags that will encourage engagement. This may take some practice and can be time consuming but with the proper research and all the tools that Twitter offers it can make it easy for your company to easily engage consumers on this platform. Twitter offers twitter marketing tools which can help companies schedule tweets at certain times to ensure that they reach their target audience. (social pilot team, 2022) Twitter analytics can also help companies gauge which tweets get the most engagement and help companies decide which is the best way to reach their audience and keep them engaged. A Twitter business account can be very affordable since it is free to set up, but companies do have a choice for paid advertisements as well.
A successful digital marketing program will include many social media sites to ensure extensive brand engagement, and each platform will have its benefits. Twitter can offer companies extensive reach and real time feedback. Analytics tools can help bring your hashtags to life and ensure incredible exposure. It is quick and easy to interact with consumers and will help show your company’s commitment to customer service with instant customer responses.
References:
Zote, Jacqueline, 4 Benefits of Twitter for Business, 2020 https://sproutsocial.com/insights/benefits-of-twitter/
Social Pilot Team, How to Use Twitter For Successful Business Marketing, ND https://www.socialpilot.co/blog/how-to-use-twitter-for-business#:~:text=Twitter%20marketing%20has%20proved%20to%20be%20a%20great,reach%2C%20grow%20your%20brand%2C%20and%20generate%20qualified%20leads.
Nibusinessinfor.co.uk, Twitter For Business, ND https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-twitter-business#:~:text=There%20are%20a%20number%20of%20advantages%20that%20using,resource%20for%20gathering%20feedback%20from%20customers.%20More%20items
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