Category Archives: Uncategorized

Mobile marketing can be a very successful marketing strategy for any company as long as the company stays ethical and within the boundaries of the law. Unfortunately, for AT&T this was not the case in 2014. AT&T was convicted of violating the mobile marketing law against “cramming”, where consumers were charged for third party chargesContinue reading “Ethical Issues with Mobile Marketing”

Social media is a great way for companies to reach a broader audience at a much lower cost than traditional marketing methods. There are a number of different social media sites and all of them have different advantages and disadvantages of using them. Twitter is a great platform when trying to market your business. TheContinue reading “Twitter for Marketing Your Business”

Technology is a beautiful thing, over time things have gotten smaller and easier to use. I remember when mobile phones were only connected to the cars and the reception was horrible. Then when the first cell phones came out, they were enormous, and you could only make calls with them. My first computer took upContinue reading “Advantages of Mobile Phones and Tablets”

Social media has many benefits both on a personal and a professional level. On the personal side we can connect with family and friends from all over the world. Even people that are homebound for various reasons can have some human interaction through messenger and other social media apps. On the professional side, social mediaContinue reading “Role Of Social Media (Facebook)”

Facebook was started in 2003 by Mark Zuckerburg and some of his Harvard University classmates and by 2009 it was the most widely used social media site in the world. (Bellis, 2020) This is one social media site that I use often to interact with friends and family in Greece and other parts of theContinue reading “Facebook Implications in Marketing”

Change is inevitable and in business as well as our personal lives we will encounter obstacles and challenges when trying to reach our goals. The way to overcome these challenges is to have SMART goals in place and have the flexibility to change them according to the circumstances that surround us. SMART stands for Specific,Continue reading “The Importance of SMART Goals”

Any active person is well aware of the name Under Armour. It is synonymous with big global companies like Nike, Adidas, and Puma. Started by Kevin Plank in his grandmother’s basement in 1996 (Barrabi, 2020), it is now one of the biggest names in sports athleisure wear in the United States. The company offers highContinue reading “Nutritional Supplements for Under Armour”

As we attempt to get back to some kind of normalcy after the global pandemic, we can count two trends that will help Starbucks introduce their protein infused coffee to the world. One is that globally an average person drinks 42.6 liters of coffee annually (healthcareers.com, 2020) and that the majority of people worldwide areContinue reading “As We Get Healthier, Starbucks Is Here To Support Us”

Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker when they were all students at the University of San Francisco. Since then Starbucks has become a household name and has coffee shops on all corners of the planet. As of September 2020 Starbucks has 32,660 shops around the globe in 83Continue reading “Starbucks Protein”

Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker when they were all students at the University of San Francisco. Since then Starbucks has become a household name and has coffee shops on all corners of the planet. As of September 2020 Starbucks has 32,660 shops around the globe in 83Continue reading “Starbucks Protein”